Real estate app development cost in 2026 runs $34,000 to $100,000 for a custom iPhone and Android MVP with two integrations, according to Eltherion's pricing calculator. These are estimate ranges, and the fixed price comes after a free scoping call. Eltherion projects start as low as $1,000 for small, tightly scoped work, like a single lead-routing automation or a listing alert tool for one team.
Quick answer: Eltherion's pricing calculator puts an internal tool for a brokerage, connected to your CRM and MLS feed, at $24k to $60k for an MVP, a property search web app at $29k to $85k, and an iPhone and Android app at $34k to $100k. Real estate CRMs like Follow Up Boss, Wise Agent and Real Geeks cost a monthly fee instead, and they're the right start for most agents and small teams.
Real estate app development cost by scope
The table shows Eltherion's pricing for four common real estate builds at three scopes. An MVP (minimum viable product) is the smallest version your agents or buyers can actually use. A v1 product is a fuller first release, and a full platform covers the complete feature set. The first three rows include two third-party integrations, such as your CRM and an MLS data feed.
| Real estate build | MVP | v1 product | Full platform |
|---|---|---|---|
| Agent or brokerage internal tool (CRM + MLS) | $24k–$60k | $30k–$75k | $40k–$100k |
| Property search web app | $29k–$85k | $37k–$108k | $49k–$145k |
| iPhone and Android app | $34k–$100k | $43k–$127k | $58k–$172k |
| iPhone and Android app with an AI feature (3 integrations) | $46k–$135k | $55k–$162k | $70k–$207k |
Building is only part of the bill. The calculator plans for upkeep each year after launch: $6k to $18k a year for the mobile MVP above, and $4k to $11k a year for the internal tool. Over three years, including upkeep and hosting, the mobile MVP comes to $63k to $165k and the internal tool MVP to $43k to $99k. That second number is the one to hold up against three years of CRM subscriptions.
What makes a real estate app cost more?
In real estate, most of the cost sits in the data and the rules around it, not in the screens. These are the features that push a quote up the fastest.
- MLS listing data. Showing live listings means connecting to your MLS's data feed, keeping it in sync every few minutes and following that MLS's display rules for photos, attribution and sold data. Each extra MLS board is more mapping and more testing.
- Map search and saved searches. Drawing a search area on a map, saving it and alerting buyers when a matching home hits the market is the feature buyers expect most, and it takes real work to make fast.
- CRM sync. If leads from your app have to land in Follow Up Boss or another CRM with the right source, tags and assigned agent, that's an integration with its own testing and edge cases.
- Lead routing. Round-robin assignment, response timers and reassigning a lead when an agent doesn't call back are simple ideas with a lot of rules behind them.
- Showings, offers and documents. Booking tours, collecting offer details and handing off to your e-signature tool each add workflow screens and notifications.
- AI features. A listing description drafter or a chat assistant that answers questions about a property adds model costs and a review step. In the table, adding an AI feature and a third integration moves the mobile MVP from $34k to $100k up to $46k to $135k.
One firm rule for any of these: an app or chatbot shouldn't steer buyers toward or away from neighborhoods, or describe who a home is "right for." Keep automated listing text about the property itself, and have a licensed agent review anything that goes out under your brokerage's name.
Should you buy a real estate CRM or build a custom app?
For most agents and small teams, buying is the right first step. Real estate CRMs already handle lead capture, follow-up, texting and a mobile app for agents, and they're updated without you paying a developer. Here's what three popular options publish, with prices checked October 30, 2026 on each vendor's pricing page.
- Follow Up Boss. Follow Up Boss's pricing page lists Grow at $69 a month per user ($58 billed annually), Pro at $499 a month for 10 users ($416 billed annually) and Platform at $1,000 a month for 30 users ($833 billed annually). Calling is a $39 per user add-on on Grow.
- Wise Agent. Wise Agent's pricing page lists its CRM at $49 a month, or $499 a year, for up to five team members on a shared login, with no setup fee. CRM plus WiseSocial is $69 a month, and Enterprise pricing for teams of 15+ agents is custom.
- Real Geeks. Real Geeks' pricing page lists its platform at $399 a month plus a $500 one-time setup fee, with two users, an IDX website, a CRM mobile app and a buyer app included. IDX feeds are $10 per MLS board per month, and lead packages start at $299 a month.
Over three years, Follow Up Boss Pro on annual billing comes to $14,976 for a 10-person team, and Real Geeks comes to $14,864 including setup, before add-ons and lead packages. Wise Agent comes to $1,497. The smallest custom build in the table, the internal tool MVP, comes to $43k to $99k over the same three years. That gap is why renting is usually the smarter move until your workflow truly outgrows the tool.
Custom starts to make sense in three situations. Your brokerage has a way of routing, coaching or paying agents that no CRM can express. You want a branded buyer app that keeps clients in your own experience instead of a portal. Or your team runs on five tools that don't talk to each other. Many brokerages land on a hybrid: keep the CRM, and build only the missing piece on top through its integrations.
Eltherion builds AI and automation for real estate teams, from lead routing to listing workflows, and custom iPhone and Android app development for brokerages that want their own buyer app.
Rent the CRM your agents live in, and only build the part your clients would notice if it disappeared.
