Editorial standards

Every article on the Eltherion blog is written by Nick McCandless, the founder of Eltherion, and published under his name. Nick has led hundreds of software launches, grew his own creator platform to eight figures in annual revenue, and now works mainly on AI ventures. The guides draw on that experience of building and running software businesses.

Nick is accountable for everything published under his byline. He reviews every article after it goes live and corrects, expands or updates it when something is unclear, incomplete or out of date.

Our guides are for business owners, founders and operators deciding whether and how to build software, apps, AI agents or automation. We write in plain English, answer the question in the first few lines, and explain the trade-offs, including when building custom software is not the right call.

Statistics, prices and factual claims come from primary sources wherever possible: government data, vendors' own pricing and documentation, standards bodies and established research firms. We link the source next to the claim so you can check it yourself.

Cost ranges for software projects are our own estimates, and we say so. How they are produced is explained on our cost methodology page.

• Invent clients, case studies, testimonials, quotes or results.
• Present an illustrative example as a real project. Examples and concepts are labelled as such.
• Accept payment from a vendor to mention, rank or recommend their product.
• Quote a statistic we cannot trace to a source.

Eltherion sells software design and development, AI and automation services. Our guides sometimes point to those services or to our free tools, and we make that clear rather than dressing it up as neutral advice. Where an off-the-shelf product, a no-code tool or a freelancer is the better fit, we say so.

Software prices, AI models and tools change quickly, so we revisit guides and update them. When an article has been meaningfully updated, it shows an “Updated” date under the byline.

Spotted an error or something out of date? Email hello@eltherion.com with the article link. Every report is read, and confirmed errors are corrected promptly.