Custom apps & websites for med spas and aesthetic clinics
Turn more inquiries into booked treatments, memberships, and repeat visits.
Eltherion creates a custom-branded website and client app for booking, memberships, rewards, rebooking, and a 24/7 AI concierge — designed to connect with the systems you already use where supported.
Featured in Forbes, USA Today, and Yahoo
Upcoming
Signature Facial
Thu · 9:30 AM · with Renata
Membership
2 credits left
Gold · renews in 12 days
Rewards
240 points
$25 reward ready
Concierge
Hi Ava — your prep guide is ready. Anything you'd like before Thursday?
1 · New inquiry · 9:14 PM
“Any openings for a first consultation this week?”
2 · Concierge answers
Instantly, in your voice — shares approved options and finds a time.
3 · Consultation booked
Thu 9:30 · reminders set · intake sent.
4 · Membership joined
Gold · two treatment credits a month · rewards on every visit.
5 · Rebooks & earns rewards
Next visit booked in a tap · 240 points and climbing.
Founder Nick McCandless has been featured in these and other publications for accomplishments helping businesses around the world.
Upcoming
Signature Facial
Thu · 9:30 AM · with Renata
Membership
2 credits left
Gold · renews in 12 days
Rewards
240 points
$25 reward ready
Concierge
Hi Ava — your prep guide is ready. Anything you'd like before Thursday?
1 · New inquiry · 9:14 PM
“Any openings for a first consultation this week?”
2 · Concierge answers
Instantly, in your voice — shares approved options and finds a time.
3 · Consultation booked
Thu 9:30 · reminders set · intake sent.
4 · Membership joined
Gold · two treatment credits a month · rewards on every visit.
5 · Rebooks & earns rewards
Next visit booked in a tap · 240 points and climbing.
From first discovery to long-term client.
Someone finds you on Google, social, a referral, or an AI assistant — and your platform carries them from interest to consultation, booking, membership, rebooking, and referral. It works for people well beyond today's website visitors.
Book
Effortless mobile booking, easy rebooking, and 24/7 answers turn inquiries into consultations and treatments.
Belong
A full membership program plus rewards and loyalty that make coming back the default.
Return
Automated waitlists, reminders, and rebooking recover cancellations and keep treatment rooms and provider schedules full.
Refer
Referrals, gift cards, packages, and targeted promotions bring in new clients, encourage higher-value visits, and make it easier for loyal clients to share your practice.
Reach beyond your website: structured to improve how Google and AI systems understand and discover your practice, with referral links, campaign destinations, and push reactivation bringing people back.
No templates. Ten custom directions. Ten completely different experiences.
Ten fictional concepts across aesthetics, skin, wellness, and body — each leading with the surface that fits: a website, a client app, a membership, a portal, a dashboard, or a consultation.
Three featured experiences — tap one to explore it.
Concept 01 · Editorial European luxury
Maison Lumière
Booked on feeling, run with precision
Leads with: Website
Discerning clients don't compare price lists — they fall for a mood. Maison Lumière's site leads with quiet serif type and full-bleed calm, while the branded client app runs the relationship: rebooking, memberships, and reminders that feel personal, never automated.
- Editorial website built around imagery and stillness, not menus
- One-tap rebooking and membership renewals in the client app
- Personalized reminders in the practice's own voice and brand
A concierge that never clocks out
Answers inquiries at any hour — and knows when to hand off.
Try it. Your production concierge is grounded in your practice's approved services, policies, pricing, providers, and brand voice — so it answers approved questions, explains prep and policies, finds availability and handles booking, rebooking, and waitlists where supported, and explains memberships and rewards. It escalates anything medical or uncertain to your team.
- Explains approved services, prep, recovery, and policies in plain language
- Finds availability, supports rebooking, and joins clients to an approved waitlist — where supported
- Explains memberships and rewards, and follows up with practice-approved messaging
It never diagnoses, recommends a medical treatment, or promises results — a licensed provider always does that. Please don't enter medical details in this demo.
Hi! I'm the Lumière concierge — here any hour. Ask me about treatments, prep, availability, or membership, and I'll help you find the right next step.
Ask the concierge
This demonstration uses our Maison Lumière concept. Your concierge would be built and branded for your own practice — in your voice, on your approved services.
Build it your way
The Client Growth Experience Planner.
Four quick questions, then a personalized recommendation — capabilities, a client journey, membership and rebooking opportunities, AI concierge use cases, and a concept direction to explore. Your answers carry straight into the inquiry form.
A starting direction, not a quote — no revenue projections, no obligation.
Step 1 of 4
Tell us about your practice
So we speak your clients' language.
Type of practice
Number of locations
Enhance what you have. Replace only what's holding you back.
Your platform is designed to connect with the systems you already use, where supported — enhancing them rather than ripping them out.
Integrations depend on each platform's available connections and are confirmed during your review — where one isn't supported, we'll say so and propose the path.
How we work
1 · Review
Nick reviews your brand, market, and website, and confirms which systems can connect.
2 · Concept
You receive a tailored concept direction and the highest-impact place to begin.
3 · Build
We design and engineer your website, client app, and concierge around your brand and workflow.
4 · Launch & grow
Booking, memberships, rewards, waitlists, and reactivation go live — and keep improving.
Why this matters — and who's behind it
Independent, published industry figures — attributed to their sources. They describe the market, not a promise about your results.
$1.4M
average annual practice revenue
AmSpa 2024
$527
average patient spend per visit
AmSpa 2024
73%
of patients are repeat patients
AmSpa 2024
81%
of practices run a single location
AmSpa 2024
Zenoti's 2025 benchmark reports strong consumer interest in mobile booking and a wide gap between that demand and the average med spa's online-booking adoption — the exact gap a custom-branded booking experience is built to close.
Sources: American Med Spa Association (AmSpa) — 2024 State of the Industry · Zenoti — 2025 Benchmark Report. Figures describe the industry and are not a projection of your results.
Founder-led, from first review to launch
Eltherion is led by Nick McCandless, a senior software developer with more than a decade building custom platforms, apps, and AI systems for companies across many industries. Nick personally reviews your practice and prepares your initial concept himself — and if what you have already serves you well, he'll tell you.
Founder featured in
Featured for accomplishments helping businesses around the world — not an endorsement of this product.
Your brand, beautifully — including the work
Before-and-after galleries, treatment menus, and provider profiles presented as elegantly as your practice deserves — custom-branded across the website and app, never a generic template.
Fair questions, straight answers
No. Your platform is designed to connect with the systems you already use, where supported — enhancing them rather than ripping them out. Where a unified replacement genuinely serves you better, we'll recommend it and say why. That call is made with you.
Yes — membership and rewards are substantial, independent capabilities: tiers, monthly credits, rollover, guest passes, member pricing, and points on every visit and product. For many practices it's an opportunity to create more predictable recurring revenue.
Yes. Many practices begin with the highest-impact piece — often the branded app or the membership program — and expand in phases as it pays for itself. Your growth planner suggests where to start.
It's grounded in your approved services, pricing, policies, providers, and brand voice. It answers approved questions, explains prep and policies, finds availability and handles booking, rebooking, and waitlists where supported, and explains memberships and rewards — but never diagnoses, recommends a treatment, or promises results. Medical or uncertain questions escalate to your team, and it never collects patient information in a public setting.
Yes — the website, the client app, the membership portal, galleries, and the concierge's voice all carry your brand. Your clients only ever see you.
Nick personally reviews your brand, market, and website, then replies with a tailored concept direction for your practice's app and site and the highest-impact place to begin. Complimentary, no obligation.
What your complimentary concept includes
A tailored direction for your practice — before any commitment.
A review of your current digital experience
We look at your website, booking, and the priorities you share.
The highest-impact opportunity, identified
Across booking, membership, rewards, rebooking, client experience, AI concierge, website, or app.
A tailored visual or product direction
Prepared specifically for your practice — never a template.
A sensible first phase, outlined
With the integration considerations relevant to the systems you already use.
Your decision on where to go next
You decide whether a further conversation would be useful — no obligation.
Complimentary — no obligation
See a Concept for My Practice
You'll receive a tailored concept direction showing the highest-impact place to begin — for your practice's custom website and client app.
What happens next
- You share your practice and priorities
- Eltherion reviews the opportunity and prepares a direction
- You receive the concept and decide whether to continue
Complimentary · no obligation · no patient information needed