Eltherion
Build vs. Buy8 min read

Zapier vs Make vs n8n: which one should your business use?

Choosing between Zapier vs Make vs n8n mostly comes down to how each one bills you. Here's what each costs at real volumes, where each one breaks, and when a custom automation beats all three.

By , founder of Eltherion · Editorial standards

Business owner comparing Zapier vs Make vs n8n automation workflows on a laptop

In the Zapier vs Make vs n8n decision, Zapier is the easiest and most expensive per step, Make is the cheapest hosted option for busy workflows, and n8n is the cheapest at high volume if someone on your team can run it. For a typical five-step workflow running 1,000 times a month, the bill ranges from about $12 to $89 a month depending on which tool you pick.

Quick answer: Pick Zapier if your team is non-technical, your volume is low and you want the widest app library. Pick Make if your workflows have many steps, branches or data shaping and you want to pay less. Pick n8n if you have a developer, run high volume, or need data to stay on your own servers. When a workflow becomes core to how you make money, consider custom code.

How do Zapier, Make and n8n charge you?

The three tools look similar on the surface. The real difference is the unit they bill on, and that unit decides whether your bill stays small or grows every month.

  • Zapier bills per task. A task is each action step that runs successfully. Triggers, filters, formatters, paths and delays are free, so a trigger plus four actions costs 4 tasks per run. The Pro plan starts at $19.99 a month on annual billing for 750 tasks, per Zapier's pricing page.
  • Make bills per credit. Most module actions cost 1 credit, including the trigger that reads new data. Loops count every item, so a step that processes 50 rows uses 50 credits. On annual billing, the Core plan is $12 a month for 10,000 credits, per Make's pricing page.
  • n8n bills per execution. One run of a whole workflow is one execution, whether it has 3 steps or 30. The hosted Starter plan is 20 euros a month on annual billing for 2,500 executions, per n8n's pricing page. The self-hosted Community Edition has no execution fees at all.

That's why reviews disagree on which tool is cheapest. Each one is cheapest for a different shape of workflow. Short, simple automations favor Zapier's free steps. Long workflows with many actions favor n8n, because 30 steps still count as one execution.

What does the same workflow cost on each platform?

Take a common small business workflow: a new website lead comes in, gets looked up, is added to HubSpot, receives a welcome email and triggers a Slack alert. That's one trigger and four actions. Here's what it costs at 1,000 leads a month, using each vendor's published annual-billing prices as of October 2026.

One 5-step lead workflow, 1,000 runs a month (annual billing, October 2026)
What you compareZapierMaken8n
Billing unit used4,000 tasksAbout 5,000 credits1,000 executions
Plan you'd needPro, 5,000 tasksCore, 10,000 creditsStarter cloud, or self-hosted
Monthly cost$89$1220 euros, or server cost only
Setup skill neededLowMediumMedium to high
Fastest scheduleEvery 2 min (Pro)Every 1 min (Core)Your choice

Scale that same workflow to 10,000 runs a month and the gap widens. Zapier needs 40,000 tasks, which lands on its 50,000-task Pro tier at $289 a month. Make needs about 50,000 credits. n8n cloud needs 10,000 executions, which fits its Pro plan at 50 euros a month, and self-hosted n8n still costs only the server.

The cheapest automation tool isn't the one with the lowest sticker price. It's the one whose billing unit matches the shape of your workflow.

What are the limits that catch people out?

Every one of these tools works well for a while. The trouble usually shows up after you've built 20 workflows on it and switching feels expensive. These are the limits worth knowing before you commit.

Zapier's free plan is narrow. It gives you 100 tasks a month, two-step Zaps only and 15-minute checks for new data. If you go over on a paid plan with pay-per-task turned on, extra tasks cost 1.25 times your base rate on annual plans and 2.5 times on monthly plans, and everything pauses at three times your allowance.

Make's loops eat credits. Any step that repeats for each item in a list charges for each item. A daily job that processes 300 orders can quietly use 9,000 credits a month on one step. When you run out, scenarios stop until you buy more credits or upgrade. Unused credits expire at the end of the term.

n8n's hosted plans cap run time and concurrency. The cloud Starter plan limits each run to 5 minutes and 5 runs at once, and keeps logs for 7 days. Those caps rarely matter for lead routing. They matter a lot for long AI jobs or bulk imports, which may need the Pro plan or self-hosting.

Is self-hosting n8n really free?

The software is free. Running it isn't. Self-hosted n8n means you rent a server, install updates, set up backups, watch for failures and handle security. A small cloud server typically costs $5 to $40 a month on the wider market. The bigger cost is the hours someone spends keeping it healthy, and what breaks when nobody does.

There's also a license detail most comparisons skip. n8n's Community Edition uses the Sustainable Use License, which allows use for your own internal business purposes. You can automate your company's operations with it. You can't resell n8n itself as a paid service to others without a commercial agreement.

Self-hosting makes sense when you have strict data rules, such as patient or financial data that shouldn't pass through a third party, or volume high enough that per-run pricing hurts. It doesn't make sense for a five-person company with no one technical on staff.

Which should you choose: Zapier vs Make vs n8n?

Use this as a simple decision checklist. Answer honestly about your team, not the team you plan to hire.

  1. No one technical, under about 1,000 tasks a month, need it working today: choose Zapier. It has the largest app library and the gentlest learning curve.
  2. Comfortable with a visual builder, workflows with many steps or branches, cost matters: choose Make. It's usually the best value among hosted tools.
  3. You have a developer or a technical operator, high volume, or data must stay in-house: choose n8n, cloud or self-hosted.
  4. You're already deep in one tool and it works: stay. Rebuilding 30 working automations to save $50 a month is rarely worth it.
  5. The workflow touches revenue directly, such as orders, payments or bookings: read the next section before choosing any of the three.

Many businesses end up using two. A common pattern is Zapier for quick personal automations across the team, and Make or n8n for the few heavy workflows that would be expensive per task. For more ideas on what's worth automating first, see these business process automation examples by department.

When does a custom automation beat all three?

Buying is the right answer for most automations. A custom build starts to win when one or more of these is true, and it's usually true for only a handful of your most important workflows.

  • The workflow is your product. If customers pay for what the automation does, you want to own the code, not rent it per task.
  • Volume is high and steady. Hundreds of thousands of runs a month cost real money on any per-run plan, while custom code runs on a server for a flat monthly cost.
  • Failures cost you money. Orders, payments and bookings need retries, alerts and audit trails that are hard to build reliably inside a visual tool.
  • The logic has outgrown the canvas. When a scenario has dozens of branches and only one person understands it, you have custom software already, just without tests or version history.
  • You need an integration none of them support, such as an older internal system or an industry tool with a private API.

A small custom integration is often cheaper than people expect. A focused build that replaces one heavy workflow is a one-time cost plus hosting, and it doesn't grow with your volume. Eltherion's custom software development projects start as low as $1,000, and every project is scoped and priced up front. To compare the numbers for your own case, try the build vs. buy calculator, or read what AI automation costs in 2026.

Frequently asked questions

Is Make cheaper than Zapier?

For most multi-step workflows, yes. Make's Core plan is $12 a month on annual billing for 10,000 credits, while Zapier's Pro plan charges $129 a month for 10,000 tasks. Zapier can close the gap for simple workflows because its triggers, filters and formatters don't count as tasks, but at moderate volume Make is usually several times cheaper.

Is n8n really free?

The self-hosted Community Edition is free to download and has no execution fees, under a license that allows use for your own internal business purposes. You still pay for a server and for someone's time to update, back up and monitor it. n8n's hosted cloud plans are paid and start at 20 euros a month on annual billing.

Can I move my automations from Zapier to Make or n8n?

Not automatically. Each platform stores workflows in its own format, so moving means rebuilding each automation by hand and testing it again. Plan for a few hours per simple workflow and longer for complex ones. Start by moving the few workflows that cost the most, and leave small ones where they are.

Which is best for AI workflows?

All three connect to ChatGPT and other AI models. n8n is the most flexible for AI agents because it bills per execution, so long multi-step AI chains don't multiply your cost per step. Zapier is the simplest for one-off AI steps like summarizing an email. Watch run-time limits on hosted plans for longer AI jobs.

What to do next

Write down your three busiest workflows, count the steps in each and estimate monthly runs. Then price them on each platform using the billing units above. That 20-minute exercise answers the Zapier, Make or n8n question better than any feature list.

If one of those workflows runs your revenue, or you've outgrown all three, a senior team can tell you quickly whether custom code would pay for itself. Get a free project estimate and we'll give you a straight answer, including when the right move is to keep using the tool you have.