Health, fitness and wellness apps
How much does it cost to build an app like Peloton?
By Nick McCandless, founder of EltherionUpdated
Short answer
Eltherion prices an MVP of an app like Peloton, a connected fitness app with live and on-demand classes, at $36k to $105k. A full platform with the features listed below runs $62k to $182k. These are Eltherion's own estimate ranges for building a comparable product, not what Peloton spent; your fixed price comes after a free scoping call, and small, tightly scoped work starts as low as $1,000.
An app like Peloton streams live and on-demand workout classes, tracks progress and sells memberships. This estimate covers the app and video platform only, not exercise equipment or studio production.
What an MVP of an app like Peloton costs, feature by feature
The first version below is the smallest product people could actually use. Core features are covered by the base price for an iPhone and Android app; each outside service the app connects to, and each add-on, adds its own line.
| Line item | What it covers | Estimate |
|---|---|---|
| Core iPhone and Android app (MVP) | Class library, Live classes, Progress tracking, Instructor and content admin | $30k to $90k |
| Video streaming | Live and on-demand video through a streaming provider | $2k to $5k |
| Subscriptions | Memberships through app store billing and the web | $2k to $5k |
| Push notifications | Class reminders | $2k to $5k |
| Total | $36k to $105k |
- Class library: Browse and play on-demand classes.
- Live classes: Scheduled live streams.
- Progress tracking: Workout history and streaks.
- Instructor and content admin: Upload and schedule classes.
What drives the cost of an app like Peloton
- Video streaming is both a build cost and a monthly running cost.
- Live classes with real-time leaderboards add real-time backend work.
- Every extra screen (TV, web, tablet) adds front-end work.
Full platform: $62k to $182k
The full-platform tier prices the same app at full-platform scope ($54k to $162k for the core) plus these additions:
- Leaderboards and social features: Ride or work out with others (part of the full-platform core).
- Wearable and health data sync: Heart rate and activity from health platforms ($2k to $5k).
- TV and web apps: Watch on more screens (part of the full-platform core).
Most products should not build this tier up front. Ship the MVP, see what users actually do, and add the pieces that earn their place. Open the full-platform estimate in the calculator.
Running costs after launch
- Maintenance and small improvements: $6k to $19k a year for the MVP (18% of the build, a planning assumption).
- Hosting: about $4k a year (a planning estimate; heavy usage costs more).
- Three-year total for the MVP, build included: $66k to $173k.
- App store accounts: the Apple Developer Program is $99 a year and Google Play has a $25 one-time registration fee (checked October 30, 2026).
- Card payments: Stripe's standard US rate is 2.9% + 30¢ per successful domestic card transaction (checked October 30, 2026); other providers price differently.
Each integration also has its provider's own usage fees (maps, messaging, video, AI models), which depend on how much the app is used.
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Frequently asked questions
- How much does it cost to build an app like Peloton?
- Eltherion prices an MVP of an app like Peloton, a connected fitness app with live and on-demand classes, at $36k to $105k, and a full platform at $62k to $182k. These are Eltherion's estimate ranges from its published pricing model; your fixed price comes after a free scoping call. Small, tightly scoped work starts as low as $1,000.
- Can a gym or trainer build their own workout app?
- Yes. An app with on-demand classes, memberships and progress tracking for your members fits the MVP here. Live classes and leaderboards can come later.
- Does the estimate include video production?
- No. It covers the app, the class library and streaming setup. Filming, editing and instructors are a separate production budget.
- Is this what Peloton spent to build its app?
- No. It is Eltherion's estimate for building a comparable first version today. It says nothing about what Peloton spent, and Eltherion is not affiliated with Peloton. A product at that company's scale has years of work and teams behind it that no MVP includes.
- How can I lower the cost?
- Launch with fewer integrations, one market and one platform, and leave the full-platform features until users ask for them. The adjustable calculator shows how each choice moves the range.
How we priced this
Every number on this page comes from Eltherion's software development cost calculator: a base range for the product type, multiplied by scope, plus a fixed range for each integration and add-on. The method is published on the cost methodology page. The feature list describes a typical comparable product; Eltherion is not affiliated with Peloton.